In collaboration with the renowned brand Röhnisch, I took part in an influencer marketing campaign focused on creating authentic content that resonates with my TikTok audience.

With a brief that simply required the clothing to be featured in the video, I had the creative freedom to produce content that I knew would genuinely engage and appeal to my followers and target audience.

My focus was on crafting top-of-funnel content—minimizing direct selling and instead prioritizing content that truly speaks to and connects with the audience.